As mobile Googling increases to historically high levels, many marketers are missing out on potential traffic because of slow page load times that don’t meet mobile users demand for fast answers.
Google has announced a new initiative to improve the mobile experience and streamline how multimedia results are displayed. Google calls this new format The Accelerated Mobile Pages (AMP) Project.
AMP is an open source project and basically, Google’s answer to Facebook’s Instant Articles, which is being supported by a number of other internet players including Yahoo, Twitter, LinkedIn, Pinterest, WordPress, ChartBeat, and Adobe Analytics.
Google recently said it will begin sending search traffic to AMP pages beginning in late February 2016. Basically, AMP pages load four times faster and use eight times fewer data than traditional mobile-optimized pages.
We, marketers, need to make certain code level changes on the client website to (open source HTML code available at GitHub: AMP Project) speed mobile page load times with AMP.
Google has announced a new initiative to improve the mobile experience and streamline how multimedia results are displayed. Google calls this new format The Accelerated Mobile Pages (AMP) Project.
AMP is an open source project and basically, Google’s answer to Facebook’s Instant Articles, which is being supported by a number of other internet players including Yahoo, Twitter, LinkedIn, Pinterest, WordPress, ChartBeat, and Adobe Analytics.
Google recently said it will begin sending search traffic to AMP pages beginning in late February 2016. Basically, AMP pages load four times faster and use eight times fewer data than traditional mobile-optimized pages.
We, marketers, need to make certain code level changes on the client website to (open source HTML code available at GitHub: AMP Project) speed mobile page load times with AMP.
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