What is paid SEO & organic SEO?

Paid SEO involves PPC.

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

Organic results can only appear in the middle of the page. Whether your listing will appear in the top positions or first pages this depends on how optimized your web site is both regarding on-site and off-site SEO.

Pay Per Click cost depends on many other factors. If we take for example the cost per click of advertising with the most popular PPC system, Google Adwords, then it depends on the popularity of the keyword, on the number of advertisers who want to use the particular keyword, the number of related web sites that have ad positions for the particular keyword and many more. If it sounds a bit complicated, then it probably is despite the efforts made by Google to make the whole system easier to use.

The good news with PPC is that you only pay for the clicks your ad receives and not for the views. Also, you can determine in advance your daily budget and pay no more than that, and you can calculate an estimate of what is the average cost per click for the keywords you want to target.

If you compare traffic and cost of first page positions for SEO traffic and PPC traffic, organic traffic is better. There are some studies suggesting that PPC ads get more clicks than organic, but this also translates to a bigger cost.

Neither SEO nor PPC is easy to do if you don’t have the necessary knowledge and experience. SEO is a process that takes a lot of time and effort. It may take months or even years to rank for specific terms or not rank at all!

On the hand, to get some good results with PPC and Adwords you either have to take a course or hire a PPC expert to help you or you will lose a few hundred dollars before you understand how it works.

If your business is looking to grow it's organic visibility or increase sales, I recommend visiting Relativity SEO to learn more about SEO.