As with anything, the best tools for your specific company or organization are going to vary depending on the nature of your business and industry. SEO is a great way to improve your ranking, build online brand awareness and drive organic, targeted traffic to your website. There are many SEO strategies to consider implementing, and here are a few tools that can be helpful in doing so:
- Google Analytics is perhaps the most obvious and is crucial for tracking your website’s success and your overall SEO
- Keyword Planner: this is a part of Google AdWords, which would technically fall under the SEM category, however a large part of SEO is optimizing your website based on your keywords – so it is crucial that you conduct the proper keyword research and know what you’re optimizing for.
- A popular tool at the moment for competitive analysis and tracking your ranking is Ahrefs, which offers keyword, backlink, and content research capabilities as well.
The most important “tools” you can have are a solid understanding of Search Engine Optimization and the functional skills to put SEO into practice. If you’re interested in learning how to build out a comprehensive SEO strategy for your company, BrainStation’s SEO/SEM & Analytics course would be a great fit.
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