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Saturday, March 16, 2019

Is Google AMP a ranking factor (for SEO)?


Google AMP is certainly one of the key ranking factors for Search Engine Optimization (SEO). AMP stands for Accelerated Mobile Page. This open source tool is going to help people design web pages that are mobile compatible. Using AMP, you can create pages which load in a fraction of second.
It is time, you need to be familiar with the AMP codes. This is important because AMP is going to affect the Google ranking. If you want to rank high, you need to be aware of AMP and need to know how it works. It is a fact that the more you explore AMP, the more you can use it to promote your business and your website. Speed is an important element of a website. This plays an important role in making people like a website.
Well, to be frank, you will have to compromise on high tech functionality. You will also have to compromise on the sophisticated designs. If you choose AMP, you will make speed the only and the most essential part of the website while letting go of the other aspects like functionality and designs. This might be a turn off for many marketers. However, if you come to think about it, what’s the use of a website which does not get loaded and have no viewership.
Lastly, make sure that you test the loading time before making your website live. Just because you are using AMP, does not mean you will assume it will load at lightning speed.

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