Boost your Social Media Presence With These Expert Tips

Regarding social media and blogging, content is still the king. With billions of social media users worldwide, it seems like a good idea to know how you can get the most out of the time you spend on social media platforms. Aside from brand awareness and recognition, followers & more potential customers, having a social media presence also enhances your SEO because your social media and SEO work hand in hand.

Apply these rules to build up your social media presence.

1) The Beauty of Compounding

Find ways to make your audience proactively share your content.


2) Use Call-To-Action (CTA)
making friends

Utilizing Call-To-Action or CTA can increase your followers significantly?

Conversion consultant Jeremy Smith, writing for Kissmetrics says:

“Your audience’s minds are prepared for the experience of being called to act. They know it’s coming. Their minds have already decided that there will be a CTA”

3) Connect with Influencers


“Rubbing shoulders with giants”, or so they say is a better tactic to enhance your social media presence than to rely only on a single traffic source. What I mean by that is there is so much to gain if you could put yourself within the loop of major influencers. Here’s a statement from Sujan Patel about the benefits of getting influencers:

“Connecting with influencers has been key with increasing my personal and companies social media presence. The main tool I use for connecting with influencers is Voila Norbert email finding tool. The chrome extension can find just about any influencers email you’re trying to connect with on social.” – Sujan Patel

4) Stop blowing your trumpet

David Ogilvy said “The consumer isn’t a moron. She’s your wife.”

Create content that is useful to people.

5) Do not underestimate the power of Photos

Larry Kim says “Visual content increases message association, brand awareness, and engagement.”

Also, content that has images produce 650 percent higher engagement than text-only

6) Content Creation

Positive & Optimistic Content

Jonah Berger co-authored a research paper with Katy Milkman called “What Makes Online Content Go Viral?” writes that “Positive content is more viral than negative content.” Well, that much is obvious for sure – especially if it’s content for a marketing-centric blog or website.

KFC is the number one restaurant brand on social media. The reason is simple. KFC acts on some of the best ideas, one of which was “currycature” where people could create and share cultural caricatures of their friends & even of themselves and it’s worth mentioning that it was a grand hit!

Savanna Cider also did a great job with “Lemon Love Letters” on Valentines day. People could write interesting lines for their loved ones and share with them. There are many other things that you can do for your brand, you just have to find the right fit and it has to be just the right amount of weird  to be truly innovative. Have fun!

Follow these 6 rules to build a dominating presence on social media. Let me know how much they benefited you.