It’s an open-source framework to enable fast website loading and content distribution. Basically, it’s a faster version of HTML called AMP HTML. Your site will have the AMP version: “/amp” will be added to the URL if you implement it.
We’ll see how it goes. It’s an ongoing project, many changes and optimization updates will be made.
One thing’s for sure – AMP sites provide faster content delivery while browsing on a mobile device – and that’s crucial. According to Google, the project gets faster and grows every day.
It’s based on 3 main components:
1. AMP HTML
The AMP HTML is a usual HTML with custom AMP properties. For example, <amp-img> is a replacement for <img> tag.
2. AMP JS
It’s responsible for fast delivery of AMP sites thanks to swift resource loading and adding the custom tags.
3. AMP Cache
The Amp Cache is placed on Google. It’s a proxy-based content delivery network that enables fast website rendering.
In my opinion, AMP is great for blogs, news portals, content publishers, etc.
However, many big e-commerce players and social networks such as Tumblr or Twitter are implementing AMP support.
On the other hand, when we look at mobile SERP, there are very few AMP sites for now.
From what we know, AMP isn’t a ranking factor (yet) but it leads to faster content delivery and better UX. And that’s a ranking factor
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