It’s like asking which eye is more effective right or left, if one eye is lost our vision will not be clear in the same if you do only on-page then your only 50% done with your SEO.
So both on-page and off-page are equally important for a website to be 100% completely optimized in SEO.
Here is my answer why both the methods are important for SEO perspective.
Couple of years back SEO was totally based on Link building but now the trend has changed now without content their is no SEO or it does not work.
Using SEO you can expose your website content, keywords, NAP, information etc it’s like promoting your website for visibility in Search Engines.
For SEO to work on your website we need to optimize your website using on-page and off-page techniques which are the core parts of SEO without these their is nothing called SEO.
On-page Factors:
Competitors Analysis: Knowing your website competitors is very important in order to know how they are promoting their website to stay on top on SERPs and what techniques they are using to get rankings, also you can make use of their quality backlinks to make yours.
Website Analysis: Doing website analysis shows the issues which are having in your website and suggests you on how to solve those errors, in this way you can overcome this and optimize accordingly.
Keyword Research: This is the most critical part in SEO, selecting keywords related to your website and industry is very important you can also take reference from your competitors keywords which gives you an idea on what type of keywords they are using, you need to have high search volume keywords for your website in order to get quality traffic.
Long-tail: Having long-tail keywords in your website is very important because these are the terms searched by the users for queries so making them use in your website will definitely boost your rankings.
Content: Having unique and readable content is more important from user perspective think like this you have visited a website and started reading a content which you can’t understand this makes you to leave the website, so producing content with simple words is very important and maintain quality.
LSI (Latent Semantic Indexing): LSI is mainly used to describe the correct meaning of the words so that when user searches for a query he will find the right url in place for that query, so you need to have related keywords and phrases which are best suited for your website.
Meta Tags: They describe what your website pages are all about, so make sure you have unique meta tags for each pages, having unique meta tags helps to automatically generate sitelinks in search when you search for your website.
Sitemap: Having sitemap files in your website helps to crawl your website pages for fresh content we have different sitemap like, news, videos, images etc
Robots: Having robots file helps your website pages get indexed in Google for more visibility and improve traffic.
Alt Tags: As Google cannot understand images we need to add alt text to every image so that google can understand the language behind the image.
Header Tags: Header tags is the first impact of impression a visitor watches when he visits your website so it’s mandatory to have header tags and for each page you need to have 1 header tag.
Brokenlinks or 404: Having a 404 error page is most important because if your website has links which are broken or not working and if a user clicks on those links he find a message as not found which is bad experience in this case you can redirect those links to relevant links or if those links are invalid or not useful then you can delete them or you can create a separate 404 custom page to show this pages as page not found message.
301: If you want to redirect your old website to new website then you can make use of this 301 htaccess code to make your old website a permanent redirect to your new website.
GA and Webmasters: Having Google Analytics and Webmaster codes in your website helps to track the performance.
Schema: Having a schema codes helps your website search to show rich in search using various markup codes like, local business, social profiles, breadcrumps, reviews and ratings.
Website Speed: Having a website speed below 1 sec is excellent for that either you need to compress your images and JS codes or you need to implement AMP( Accelerated mobile pages ) in order to reduce your website mobile speed.
Canonicalization: It is similar to 301 redirect, it is mainly used to tell Google which version of your pages you prefer most to get crawled.
Off-page Factors:
Guest Posting: This is the best way to get a quality backlink but you need to write quality content with right topic, for your content to get approved you need to focus on content with real data in it, getting link from guest posting sites is really a boost.
Infographics: Converting your content into graphics is really a big thing, because it is a mix of content and images which makes it more interesting, promote your infographics in pinterest and slideshare will give you more quality traffic.
PPT: This is same as infographic but presenting the content in a professional way for the user to read we have options to insert the links to get more detailed view of the topic, you can promote your ppt in slideshare which is a great way to get backlinks.
Blog Promotion: First of all having a blog in your website is very important and it should be linked to your website, and you need to update your blog with content every 3 days a week which is a great way to be updated and promote the content using social media and blog promotion sites.
Social Media: Making use of social media channels is a great way to promote your content in facebook, twitter and linkedin it helps your users because your providing valuable information to them and if they like the information your promoting then they will subscribe on your blog which is a great way to build engagement and traffic.
Article: This is some what different to guest posting but you need to promote unique content in a high quality websites in order to get quality linkbacks, don’t spam your content by over promoting the same blog in different article websites.
Community Posting: This is a great way to interact with your industry this helps to know about new things and you can promote your website or blog also you can ask question related to your industry, this way you can promote your products and improve your quality traffic. (Niche)
Blog Commenting: This is also the best possible way to build quality backlinks by giving comments in a high quality websites helps you to build quality traffic, but don’t make it spam.
This are most important factors which are used in SEO for both on-page and off-page optimization for your website, Hope you find them valid.
If you want to know what are most important tools with which SEO works then here it is Digitant Consulting's answer to How do SEO tools work?
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