How do I improve website ranking with on-page SEO?

There are many factors that influence your website’s ranking, but here are a few relatively simple SEO strategies to keep in mind.

Content

• One of the major contributing factors to a website’s ranking is how relevant the content is to the user’s search. This means creating quality content that provides value for your intended user. Creating original content, whether it be charts, articles, or images, will always be the best choice.

Optimizing Meta Data

• Keywords: you want to think about what key phrases and words your users will search and that are the most relevant to your site and content.
• Title: have specific page titles that directly relate to what your page is about, this will be beneficial to users, search engines, and your ranking
• Description: This is the description that shows up on the search engine page in relation to your website and will ultimately influence whether a user clicks on your site or not.

There is a great deal more to consider in terms of SEO if you are looking to gain a thorough understanding of how to optimize your web site. If you want to hone your skills, BrainStation offers an online part-time course in SEO/SEM Analytics.

The course is a 10 week, 3 hours per week program where you can learn the tools and tactics for applying SEO/SEM strategies and analysis practice to your brand, whether for personal or business.

You would be learning through our custom built student portal. This portal takes all of the physical attributes of a classroom into the digital space so our students can raise their hands, join group discussions, have 1on1’s with our educators, participate in labs, and more.

If you have any additional questions about learning SEO/SEM Analytics through our courses reach out to us at online@brainstation.io