Quantcast is an SEO tool that can analyze your competitors. It provides free, cross-platform audience measurement, an accurate demographic, and lifestyle insights for your business. It runs on a huge dataset of anonymized internet behavior that has the ability to provide you with a programmatic solution so you'd be able to reach relevant audiences & drive conversions.
Quantcast Features
1. Quantcast Measure
2. Quantcast Advertise
3. Quantcast Audience Grid
Why Should You Use Quantcast, When You Already Have Google Analytics?
Google Analytics features are very limited to the behavioral data for the website on which it is deployed. It won't tell you about your competition as it does not have competitive intelligence. With Quantcast, you'll get free demographic data -- for your site and competitor sites. This comes in handy for profiling visitors beyond the activities they take.
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