The Key Factor for SEO In 2019
Early search engines like Altavista in 1995 provided search results that opened up the world to finding information with speed and quantity that was frankly amazing. The issue was that the results that were served up in the early days of search were not often relevant and sorting out the information you wanted from the enormous amount of data was very time consuming with the relevant websites and information not often at the start of the search but buried at page twenty.
So, to give you some SEO help, here are Key Factor[1]s that modern search engines use to serve up what you want and often provide it on the first page.
Key Ranking Factors for SEO In 2019
1. Key Keyword Focused Anchor Text from External Links (Anchor Text is the visible, clickable text in a hyperlink. In modern browsers, it is usually blue and underlined)
2. External Link Popularity (External Links are hyperlinks that point at (target) any domain other than the domain the link exists on ..eg the source).
Today, the major search engines use many metrics to determine the value of external links. Some of these metrics include:
The trustworthiness of the Linking Domain[2].
The popularity of the linking page.
The relevancy of the content between the source page and the target page.
The anchor text used in the link.
The amount of links to the same page on the source page.
The amount of domains that link to the target page.
The amount of variations that are used as anchor text to links to the target page.
The ownership relationship between the source and target domains.
Note: In addition to these metrics, external links are important for two main reasons:
Popularity
Relevancy
3. Diversity of Link Sources (links from many unique root domains)
Explanation: Domain names are the human readable Internet addresses of websites. Root domains, which are identified by their domain names, have extensions such as .com, .org, .net, etc. (Ex. Example Domain) Subdomains[3] are a lower level component a root domain and precede the domain name.
A “Root” domain is the top level hierarchy of a domain. Root domains are purchased from registrars.
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A Subdomain is a “third level” domain name that is part of a larger, top level domain are both subdomains of the Example Domain root domain. Subdomains are free to create under any root domain that a webmaster controls.
The two most common subdomain choices are:
Example Domain (www is the subdomain)
Example Domain (has no subdomain)
4. Keyword Use Anywhere in the Title Tag
(A title tag is the main text that describes an online document. It is the single most important on-page SEO element (behind overall content) and appears in three key places: Browser, Search Results Page and External Websites.
5. Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.)
Explanation: mozTrust quantifies the trustworthiness of a web page relative to all of the other web pages on the web. It is based off of an algorithm developed by Yahoo! search engineers that is likely similar to the trust algorithms used by Google and Bing search engineers. Just as links express global link popularity, they also express information about the trustworthiness of URLs. Receiving links from sources which have inherent trust, such as the homepages of major university websites or certain governmental web pages, is a strong trust endorsement. By measuring the occurrence and frequency of these endorsements, mozTrust can quantify trust on the web.
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