As 2018 enters it's final phase, it's the perfect time to look ahead and predict the Digital Marketing trends of 2019. Marketing Company Houston has trends that have exploded onto the scene this year. Trends that are bound to flourish further into 2019.
Video Marketing
Video really is the future of content marketing and it's a format that's gained serious momentum in the last 12 months. It shows no signs of slowing down as we move into 2019 and with social media giants like Facebook, Instagram and Twitter investing more energy and money into improving their video capabilities, it's time to ask, why is this? Here's why video is set to be one of the biggest Digital Marketing trends of 2019.
Improved SEO
According to industry experts, "adding a video to your website can increase the chance of a front-page Google result by 53 times". This is definitely something to think about. Check out some great SEO tips for video, they'll help you out!
Higher Engagement
It clear that video has become a major player when it comes to driving engagement. According to the Content Marketing Institute, audiences are around "10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts". This is because video speaks one, universal language, meaning you're able to connect with many audiences right across the globe.
Higher Retention Rates
According to Brainshark, 65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content. Want to get an important message across or convey brand image, then choose video.
Room To Explore
When it comes to social media and video, there are so many different types of video you can experiment with. You can use them to shoot tutorials, perform a recipe, preview program or movie trailers, show news updates and even tell your brand story.
Social media platforms are really leading the way when it comes to video, take Instagram for example, it has Instagram Live, Boomerangs & Instagram Stories and much more to use for your business to play with - and this is just from one social channel!
Increased Accessibility
While creating a video used to take many months and potentially thousands of pounds, the production of great video content has become much more affordable in the last few years. Nowadays, you can use everything from your iPhone to a high-end DSLR to capture high-quality visuals. Getting in on the video game is for everyone.
Micro-Moments
Another trend being carried over to 2019 is that of micro-moments. These occur when people turn to their devices (increasingly a smartphone or a web design) to act on a need to learn something, do something, discover something, watch something, or buy something. They're intent-rich moments. "If 69% of online customers agree that the quality, timing, or relevance of a company's message influences their perception of a brand" (Think With Google) it's worth knowing about micro-moments.
The brands that do the best job of addressing our needs in each moment will win. Here's how you can create the best micro-moments:
- Make a “moments map”
- Understand customer needs in the moment
- Measure every moment that matters
- A/B testing
Geo-Targeting
Sounds fancy right? It's actually just tailored location-based marketing and below are some ways you can use geo-tagging in your digital marketing efforts:
Local Search Ads
Local search ads display only to users in the relevant geographic area. A user inputs a search term with a specific location, such as “cafes in London” and a list of businesses in that vicinity will show up.
You can tailor messages to locals searching for your product or service and increase your visibility and help potential customers find you more easily by setting up a search ad on Google (as well as on other major search engines).
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