Reaching the top of the search engines using internet marketing for your target keyword(s) takes a good amount of work and this is where SEO tools can help.
Even if you have a basic understanding of how search engines and keyword research works, it’s never easy to push your site rank to page one, let alone to the top position of search results.
There are many things that you need to research, compare and plan out, before you launch your SEO strategy.
With nearly 60% of B2B marketers saying that SEO has the biggest impact on lead generation, this isn’t something you want to ignore. Instead, it’s an internet marketing strategy that you need to embrace.
What I’ve done with this post is to create a list of nine SEO tools that you need in order to achieve site rank success from day one; whether it's using keyword planners, search engine optimization or even social media. This doesn’t mean you’ll reach all of your goals within days. What it does mean, however, is that these tools will put you on the right path.
Top SEO Tools
When you have a business website, regardless of the niche, it’s essential to implement a marketing strategy that takes into account keyword research and keyword planners. This should include a strong emphasis on SEO. You need to answer three questions, as you get started:
- What do you know about SEO and what do you need to learn?
- What have you done in the past in regards to SEO?
- Which SEO tools can you implement to improve your chance of achieving top rankings and boost search engine results?
These are the most important questions, as the answers will help you better understand your current internet marketing strategy and what to expect in the future.
The following nine SEO tools will help you on your journey to SEO success. Make sure that you have these on your team from day one.
1. AuthoritySpy
More than an interesting name, AuthoritySpy is one of the top link and site rank building tools out there. Its tagline gives an overview of what it offers:
“The Most Powerful Software for Finding + Analyzing Influential People & Blogs On the Web!”
If you want to find the top influencers in your niche, if you want to follow and potentially connect with these people, AuthoritySpy can put you on the right path.
The nice thing about this SEO tool is the way that it pulls search result data from a variety of online sources, including but not limited to: Twitter, Facebook, Google +, Klout and AllTop.
Rather than spend all your time scouring and organically searching these sites for the right information, AuthoritySpy does all of the work for you.
Influencer marketing continues to pick up steam in 2016 and, with the help of this SEO tool, you’ll find yourself in a position to successfully implement this internet marketing strategy.
2. Buzzstream
Are you attempting to build links to your website? Are you doing so through outreach? From day one, this is a technique that you need to understand.
If you want to avoid organizational issues, if you want to better communicate with your team as you implement this internet marketing strategy, Buzzstream can step in and provide you with high-quality service.
By helping you to “conduct outreach that’s personalized and efficient,” it’s easier to achieve your goals without coming across as a spammer.
The Buzzstream link building and SEO tools are second to none. The thing I like best is how it allows you to spend more time on link building and less time on spreadsheets and monitoring.
If you want to research prospects, monitor your link building efforts, check your site rank and better connect with influencers in your space, there aren’t many tools with as much to offer.
I am a big fan of Buzzstream and it’s one of the tools I always suggest to people who are new to search engine optimization.
Call it Help a Reporter Out. Call it HARO. Call it whatever you want, as long as you are using it to your advantage.
This isn’t your traditional SEO tool, which is why so many people overlook exactly what it can do for them.
Here is how HARO describes its service:
“HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.”
From an SEO point of view, you won’t concern yourself with the journalist side of the equation. Instead, you want to be the person on the other side of the process. You want to be the source for an upcoming story.
The way HARO works is simple. Once you sign up and provide some basic information on your company, you’ll receive three emails per day with media opportunities.
As you find those that suit you, you are given the opportunity to pitch yourself as a source to the journalist. If you are lucky enough to successfully connect, you will provide the journalist with a quote, answers to questions and any other information they are looking for. This is beneficial for a couple reasons:
- Your name and company are typically listed in the article, helping to build your personal and business brand.
- Most of the time (but not always), you will receive a link back to your website.
Both of these things are SEO gold.
If you are looking for a great way to build your brand and obtain inbound links, HARO is a good place to start. It’s free to use, simple to understand and extremely powerful, in terms of SEO impact.
4. Linkody
You spend a lot of time building backlinks to your website, but there are two questions that will always be floating around your head:
- Which websites are really linking back to yours?
- Are there times when you lose a link for some reason?
Answering these questions can be difficult, especially if you rely on a manual process for tracking. Fortunately, an SEO tool, such as Linkody, can rescue you from wasted time and lost productivity. You can also use Linkody's free version as part of a trial, adding to its reputation as one of the best SEO tools.
In short, this SEO tool notifies you when you gain or lose a backlink. It provides a variety of information pertaining to each link, such as:
- Date added
- Status
- URL from
- Landing page
As an added bonus, you can also use Linkody to track and organically search your competitor's site rank. Every time a competing website gets a new link, the tool can send you an email notification of search results. This gives you the opportunity to score the same link for your website. All of these features are available in Linkody's 30-day trial free version.
When done right, link building is one of the best ways to push your website to the top of the search engines. With Linkody, you can track your progress every step of the way. Use its free version and test its capabilities.
5. Muck Rack
All backlinks are created equal, right? Well, not exactly. You need to realize, from day one, that some backlinks hold more weight than others. These are the ones that you want to chase after. As with some of the other best SEO tools, Muck Rack has a free version.
Of course, obtaining backlinks from high-quality websites is easier said than done. One of the best ways to improve your odds is to form relationships with journalists in your space. This is where Muck Rack is known to help.
Described as the “easiest way to find & contact journalists,” you can use this SEO tool to get links from the highest quality websites, such as Forbes, Inc. and The New York Times.
Find the right person to pitch, by searching keywords, company names, competitors, beats, outlets, media types and more. This is one of those tools that becomes easier to use over time. The more searches you conduct, the easier it is to focus on the information that best suits your internet marketing strategy. Your search results will directly improve your workflow using Muck Rack, one of the best SEO tools.
Brian Dean of Backlinko is also a big fan of this tool, sharing the following screenshot:
As you can see, you get a lot of information when you run a journalist search. This search, for example, was guided by the term “SEO.” It shares a variety of data, such as:
- Name and location
- Company name
- Industry
- Twitter handle
- Contact information
Once you have these search results, you can reach out to journalists directly, follow them on social media or simply keep them in mind for future opportunities.
If you want to build links, start by first building relationships. Muck Rack makes it easy to get friendly with journalists from one side of the globe to the next, spanning every industry imaginable and firmly belongs in this list of best SEO tools.
6. Ontolo
It’s possible to dig up link building opportunities by hand, but it can take a lot of time to do so. Why waste your time with an organic search when there are SEO tools, such as Ontolo, that do everything for you?
While Ontolo provides a variety of research tools, it’s those for building links that I find most helpful.
At $97 per month, you may shy away from this SEO tool. You may decide that you can handle everything on your own. This is your decision, but there’s a good chance you’ll end up coming back to this tool in the long run.
The primary purpose of this tool is to show you link opportunities, allowing you to pick and choose the ones that you feel best about. Start out by telling Ontolo the types of links that you are chasing, such as those from other blogs.
After running a search, you are provided with search results in a well-organized spreadsheet. From there, it’s your job to reach out to each source, determine if it’s a good opportunity and move forward with the search result in the appropriate manner.
Ontolo doesn’t guarantee link building success, but it’s definitely a step in the right direction. You can use this tool to uncover hundreds upon hundreds of linking partners. Even if you only grab a few links from search results every now and again, it’s well worth it from an SEO perspective.
(source: Backlinko)
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